Looking for pricing feedback on your product or a competitor’s, for your SaaS pricing strategy? Try social listening.
While important, normalizing for pricing model differences is only half of the equation — you also need to consider normalizing the product comparisons you are making.
In this month’s report, we look at how XaaS companies are adapting to the threat of recession and aligning pricing and packaging strategies accordingly.
By assessing changes in pricing and positioning over time, you can diagnose how the company’s value proposition has evolved and how the company has aimed to articulate and capture that value through its pricing.
GitLab’s Open Strategy model makes it hard to beat the company as a case study for learning about pricing strategy.
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