Expanding on the findings from the PLG Pricing Analysis and providing recommendations on which PLG pricing models are best for different types of SaaS companies
https://www.xaaspricing.com/wp-content/uploads/2022/06/note-g2eb30a56c_640.png456640Bryan Belangerhttps://xaaspricing.com/wp-content/uploads/2021/12/logo-web.pngBryan Belanger2022-06-03 15:57:442022-06-02 20:17:13The most critical part of designing a SaaS pricing strategy
Companies in the IaaS and PaaS markets will continue to set the course for how the entire tech ecosystem thinks about evolving to “as a Service” models.
https://www.xaaspricing.com/wp-content/uploads/2022/05/julian-hochgesang-3-y9vq8uoxk-unsplash.jpg427640Bryan Belangerhttps://xaaspricing.com/wp-content/uploads/2021/12/logo-web.pngBryan Belanger2022-06-01 15:23:522022-05-31 20:37:15How quickly are different tech ecosystems moving to XaaS?
Regardless of the marketing approach, your competition exists, is growing rapidly, and is likely becoming an increasing focus across key parts of your organization.
https://www.xaaspricing.com/wp-content/uploads/2022/05/ux-indonesia-8mikJ83LmSQ-unsplash.jpg424640Bryan Belangerhttps://xaaspricing.com/wp-content/uploads/2021/12/logo-web.pngBryan Belanger2022-05-28 08:45:262022-05-31 20:39:25How to choose the right competitors for competitive pricing analysis
From our lens, the high-level categories comprising the “pricing strategy and execution stack” for “as a Service” vendors include pricing strategy, pricing benchmarking and research, pricing management, pricing execution, and pricing analytics and optimization.
https://www.xaaspricing.com/wp-content/uploads/2022/05/edge2edge-media-x21KgBfOd_4-unsplash.jpg425640Bryan Belangerhttps://xaaspricing.com/wp-content/uploads/2021/12/logo-web.pngBryan Belanger2022-05-25 08:59:252022-05-25 14:18:05The emerging and evolving solution stack for ‘as a Service’ pricing strategy and execution
Using what we learned from the RPA versus CRM experiment, as well as our decades of experience in researching and advising on pricing strategies, we’ve translated our findings into a framework to help focus your competitive price benchmarking efforts to the likely priorities given your business state and the realities of your category.
Even if the ultimate goal of a project is to design and implement a value-based pricing study aligned to customer willingness to pay, rather focused on competitors, projects usually begin with a baseline assessment of the pricing and packaging strategies and positions of key competitors and/or adjacent industry players.
https://www.xaaspricing.com/wp-content/uploads/2022/05/questions-gdd0ec7827_640.png457640Bryan Belangerhttps://xaaspricing.com/wp-content/uploads/2021/12/logo-web.pngBryan Belanger2022-05-17 15:33:002022-05-17 15:33:00Do I really need to care about benchmarking pricing versus competitors?
We take a look at our database, which comprises pricing multiple data on over 1,000 products across 300-plus vendors, to see if our data bears out the efficacy of the 1x, 2.2x, 5x rule.
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The perfect pricing strategy for most companies seeking product-led growth
NewsExpanding on the findings from the PLG Pricing Analysis and providing recommendations on which PLG pricing models are best for different types of SaaS companies
The most critical part of designing a SaaS pricing strategy
NewsValue: The often talked about, but not deeply understood, centrifuge of SaaS pricing strategy
How quickly are different tech ecosystems moving to XaaS?
NewsCompanies in the IaaS and PaaS markets will continue to set the course for how the entire tech ecosystem thinks about evolving to “as a Service” models.
How to choose the right competitors for competitive pricing analysis
NewsRegardless of the marketing approach, your competition exists, is growing rapidly, and is likely becoming an increasing focus across key parts of your organization.
The state of product-led growth pricing strategies
NewsBehind the buzz of PLG is a real and sustainable movement that aims to redefine best-in-class SaaS go-to-market and product strategy.
The emerging and evolving solution stack for ‘as a Service’ pricing strategy and execution
NewsFrom our lens, the high-level categories comprising the “pricing strategy and execution stack” for “as a Service” vendors include pricing strategy, pricing benchmarking and research, pricing management, pricing execution, and pricing analytics and optimization.
How does competitive price benchmarking vary by SaaS category?
NewsUsing what we learned from the RPA versus CRM experiment, as well as our decades of experience in researching and advising on pricing strategies, we’ve translated our findings into a framework to help focus your competitive price benchmarking efforts to the likely priorities given your business state and the realities of your category.
Do I really need to care about benchmarking pricing versus competitors?
NewsEven if the ultimate goal of a project is to design and implement a value-based pricing study aligned to customer willingness to pay, rather focused on competitors, projects usually begin with a baseline assessment of the pricing and packaging strategies and positions of key competitors and/or adjacent industry players.
XaaS Pricing Monthly Pulse Report | May 2022
NewsIn this month’s report, we deep dive into one of the most important elements of XaaS pricing strategy: How often should you revisit pricing?
SaaS pricing and the ‘1x, 2.2x, 5x’ rule
NewsWe take a look at our database, which comprises pricing multiple data on over 1,000 products across 300-plus vendors, to see if our data bears out the efficacy of the 1x, 2.2x, 5x rule.